Siemens Healthineers pioneers breakthroughs in healthcare, for everyone, everywhere.
The company sees many impressive and talented women who are designing innovative products in medtech.
Giving Siemens Healthineers products their distinctive 'face' is the job of Siemens Healthineers Lead Industrial Designer Stefanie Gügel-Wild and her team.
Siemens Healthineers product design is backed by a complex development process based on design thinking and user experience. Hear how Stefanie and her colleagues created the unique and award-winning design for a Magnetic Resonance Imaging (MRI) system.
Designing products that have real importance for people
Working as a Lead Industrial Designer at Siemens Healthineers, Stefanie's job is to design the products of all different areas and business lines of the company. In a nutshell, Stefanie and her team put the face on the products of Siemens Healthineers.
"While the first product idea is often a very simple sketch, it’s important that it clearly gets across the product idea," says Stefanie.
"The truly fascinating thing about product design is its three-dimensionality and complexity. Every project we do is a UX project. UX stands for 'user experience'. In developing a design, we focus right from the start on the users and operators of our systems," she explains.
Product design starts with research
A design team always consists of multiple experts. Stefanie and her team collaborate with various research and development (R&D) teams, and with many colleagues from across the range of UX disciplines.
"New projects always begin with a very intensive research phase, and we do surveys. We visit hospitals and study their workflows to understand the topic in depth." comments Stefanie.
"During the development process we create many different models, which we call mockups, always trying to figure out what works best. And in the end, hopefully we’ll be able to create the optimum product," adds Stefanie.
Making patient examinations more comfortable
It was always clear to Stefanie that she wanted to design products that have positive, meaningful impacts on people’s lives.
"I was in charge of developing the design of the MAGNETOM Free.Max. The MAGNETOM Free.Max is a MRI scanner that’s especially light-weight and compact. It features lots of improvements that enhance the patient experience," explains Stefanie.
"In 2021, we won the Red Dot Design Award for the MAGNETOM Free.Max, which really made us happy."
A passion for product design
Stefanie explains that product design really inspires her because it has so many facets.
"There’s always new input, and always interesting things to do. And I’m really passionate about it," comments Stefanie
"When I stand in front of a finished product, it makes me so proud and happy. And if it really turns out to be like your initial idea, then it’s just perfect," Stefanie reflects.
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