Colt boosts support for Eintracht Frankfurt women’s team

Colt Technology Services has announced a new sponsorship deal to support the women’s team of the traditional club Eintracht Frankfurt in the Google Pixel Women’s German Bundesliga league from the upcoming season 2023/2024.

Committed to empowering women

Colt is committed to empowering women, especially in male-dominated fields such as soccer and IT. Colt and Eintracht share a common goal of promoting women, developing talent, celebrating diversity, and advancing digitalisation. The decision to continue the successful collaboration was based on these shared goals. Colt previously supported the men’s U21 team, which was promoted from the LOTTO Hessenliga to the Regionalliga Südwest last season.

In both soccer and the IT industry, women are notably underrepresented. According to Bitkom, a mere 5 per cent of IT professionals in IT and telecommunications companies are women. In the broader context of the IT industry, women’s representation in the workforce hovers around 15 per cent as of 2023. However, recognising that women play an indispensable role, it’s crucial to address this imbalance, especially in light of the impending skilled labour shortage.

Women's progress helped by targeted support

Colt has taken upon itself the mission to counteract this trend and set an example for others. With a representation of approximately 25 per cent women in the company, Colt surpasses the industry’s average. Notably, women are also in leadership positions, exemplified by Keri Gilder, the female CEO at the helm. Moreover, the position of Country Manager for Germany is also held by a woman. Large client accounts are also increasingly managed by women.

The progress made by female employees is due in part to targeted support. An internal network dedicated to women’s growth and career advancement provides them with a platform to develop their professional skills and knowledge.

Colt CEO, Keri Gilder, says: “Both football and IT exemplify the essence of teamwork. Women play a pivotal role in driving achievements, be it in sports or business. Our dedication lies in ensuring that this invaluable contribution receives the recognition it deserves. Whether in the realm of sales, managing key accounts, or out on the field, triumph hinges on collective endeavour. We are proud to partner with Eintracht Frankfurt, who shares our commitment to diversity and inclusion. Together, we are working to create a more equitable future for women in football and IT. We believe that technical connectivity is essential for creating an optimal fan and stadium experience. By providing reliable and secure networks, we are helping to create a foundation for emotional connection through soccer. We are also committed to contributing to a stronger presence and reach for women’s soccer at this level."

Empowering customers to act with agility and confidence

Colt operates global world-class network, solutions and on-demand experience which empower customers to act with agility and confidence. Frankfurt was the first German location to be connected more than 25 years ago.

A high-performance network is playing an important role in the increasing digitization of sports, from live broadcasts and e-sports to data analysis and simulation. Eintracht Frankfurt is focusing on digitalization and, in this context, founded the subsidiary EintrachtTech GmbH around four years ago to further develop digital business areas.

“We are delighted to have Colt, an international company, as a sponsoring partner for our women’s team. As a digital pioneer, Colt makes powerful services such as networking of stadiums and stable live broadcasts possible worldwide,” said Arnfried Lemmle, Head of Sales and Marketing at Eintracht Frankfurt.

After five players of Eintracht Frankfurt were allowed to travel to Australia and New Zealand for the FIFA World Cup 2023 the successful qualification tournament for the Champions League, the new season officially started on September 15, 2023.