Pitching In is a grassroots sports investment programme launched by Entain. 

This impactful programme supports grassroots sports and communities in the UK and has enabled hundreds of women and girls to access football. The company's ambition is to make a difference to grassroots sports that need it most.

It is this very initiative that has been shortlisted in the Football Business of the Year category by the Women’s Football Awards.

"We're up for Football Business of the Year, and we couldn't be more proud," said Entain in response to the news.

The Football Business Award exists to shine the spotlight on an organisation, whether big or small, which has produced extraordinary work over the past year to make the world of football a better place for women. 

Investing at the grassroots level

As a business, Entain is passionate about sports and understands the role it plays in society. That is why they are proud they can make an impactful contribution is by investing at the grassroots level.

Entain's non-profit arm, the Entain Foundation, helps deliver the Group’s ambition to take the lead on safer betting and gaming and support the communities in which they operate. The work of the Foundation supports the Group’s pioneering Sustainability Charter and wider ESG initiatives. The Foundation’s key areas of focus are safer betting and gaming, grassroots sports, diversity in technology and projects with a clear link to the communities in which they operate. Read more here.

Celebrating achievements in women’s football

The Women’s Football Awards is Europe’s biggest awards event celebrating outstanding achievements in women’s football across all-levels of the game – from grassroots greatness to the superstar players on the pitch.

The ceremony recognizes the people, organizations and brands with a track record of promoting the sport and attracts the biggest names in world football. 

Work for Entain and help forge positive community impact

Entain's goal is to attract, engage and retain the best talent globally, bringing the best thinking to the business from inside and outside the gaming and betting sector.

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