Entain appoints Dafne Guisard as its Chief Operations Officer

Entain has appointed Dafne Guisard as the company's new Chief Operations Officer.

With extensive experience at some of the world’s most recognisable brands, Dafne has continued to play a key role in driving innovation and transformation globally.

"Welcome to the team, Dafne Guisard," congratulated Entain.

Wealth of career experience in driving strategic growth

Dafne joins Entain from The Kraft Heinz Company, where, as Chief Strategy, Transformation and Digital Officer, she spearheaded the global ten-year growth strategy, developed new operational models, and drove digital transformation across all areas of the company.

As part of Team Entain, Dafne will be leading Entain's operational excellence, global strategic planning, the customer service organisation, and M&A integration at one of the world’s leading sports betting and gaming operators.

“Dafne brings a wealth of experience in driving strategic growth and delivering transformation on a global scale. Her appointment will help place Entain at the leading edge of innovation, as well as strengthen the executive management team as we build on a period of stronger-than-expected revenue growth and key market expansion. Dafne will be a tremendous asset to Entain,” said Entain Chief Executive Officer, Gavin Isaacs.

Passionate advocate for transformative power of technology

Prior to Dafne's time at Kraft Heinz, she spent nine years at Anheuser-Busch InBev in various leadership positions, driving long-term company goals, creating a focused portfolio strategy, elevating brand building, and delivering an ambitious innovation agenda. Her initiatives led to the highest innovation share in the industry. Before AB InBev, Dafne spent eight years in management consulting and equities, and co-founded a machine learning tech start-up.

Dafne is a passionate advocate for the transformative power of technology. Her work in AI at Kraft Heinz placed her among AdAge's top 13 AI Marketing Leaders to Watch, and the agile innovation under her leadership was recognised as one of TIME’s Best Inventions of 2023.

Dafne holds a Bachelor’s Degree in Computer Engineering from the Instituto Tecnológico de Aeronáutica and an MBA from the MIT Sloan School of Management.