Hear about Ruth Anne Peters' job as a Capgemini Marketing Director

Looking for a challenging and rewarding career in marketing?

Hear from Ruth Anne Peters regarding her role as a Marketing Director for Capgemini.

What does a day in your life at Capgemini look like?

In my role, I am responsible for developing marketing strategies and planning execution for the SAP partnership that align with the overall GSIP (Group Strategic Initiatives and Partners) objectives and priorities. I manage marketing portfolio solutions (including value proposition development and lifecycle management). I plan the launch of new alliance partner solutions and manage the cross-functional and cross-country implementation of these plans.

I develop, manage, and measure the impact of integrated marketing and communication programs to launch, grow, and maintain our service offerings content to drive customer awareness, sales enablement both for Capgemini and our partners, and support external sales demand. I also create marketing content, collateral, and tools, including presentations, brochures, videos, points of view, global web content, digital media campaigns, newsletters, and message maps to support the selling process.

I Iead global partner events, i.e. from planning, execution, and measuring the ROI. I work with Global Business Units, and regional leads to strategically position Capgemini effectively at these events and drive pipeline sales opportunities. I promote Capgemini to SAP to ensure I develop a deep connection with SAP marketing and can use my alliance role to leverage marketing assets and advertise Capgemini with the internal SAP community.

What’s the best thing about working at Capgemini?

Capgemini provides you with the opportunity to excel at what you love. I work to the Group’s seven values and really love the freedom value; it is what is part of my DNA. Also, being allowed to be bold and try out new things is something which is really unique to Capgemini. I am proud to be part of Capgemini, which has such fantastic ethical values. We are a very large company, but truly believe we are all one big Capgemini family.

What makes you proud to work at Capgemini?

We promote a truly intercultural way of working which is really unique. We are good at bringing out the best in people and allowing them to showcase their talents. This was very evident during the first phase of the pandemic, when we highlighted our colleagues across the Group who helped in local communities and built masks with 3D printing machines in the UK, or when our colleagues in India set up new testing systems in local areas.

I was also amazed at how Capgemini showcased employees’ own hidden talents via a social media campaign. We are all human beings with different talents and this was brought to light.

How are you working towards the future you want?

The future I want is one where everyone is heard, and you are given the opportunity to try out new ways of working in new areas. Capgemini is giving me the opportunity to move into another role in H2, so I am able to use my past experience and then move on to other areas and grow in that space – trying out new ideas is key and allows you expand your horizons.

To have a leader who believes in you and supports you in the decision to move on is key, so having the full support of my manager was the best way to encourage me to move on to new challenges in the future and embrace a future I want.

What advice would you give to someone joining Capgemini?

Be ready to try out new things, ask a lot of questions, find out a way to do things with a limited budget and time. Never be afraid to ask for help. We are a company made up of more than 270,000 people with different backgrounds, so be ready to share your story and background with your colleagues – it makes work more interesting and allows you to share your “hidden” talents and make yourself memorable.

As a woman, know that you are working in a company that supports women and families. It is not about how many hours you work, or when you work; it is about delivering on the targets you set yourself to achieve and excel. There are a lot of managers who will always support working women with children. If anything has become easier, it is working from home!